The tiger on the pack
Why ASTROVE Energy Gel wears a tiger, why its eye takes the colour of the fruit inside, and the three words across the top of every pouch.
Every ASTROVE Energy Gel pouch carries the same tiger. It’s drawn like an engraving, all fine lines and cross-hatching, with claw marks torn clean through it.
Why a tiger? It’s India’s national animal, and nothing says wild quite like it. That’s the idea on the front of every pouch, in three words: FUEL YOUR WILD.
The flavour lives in two places: the colour block the claws cut through, and the tiger’s eye. Alphonso Mango gets an orange eye, Pineapple a yellow one, Jamun a purple one. Line the three up and the same tiger looks back at you three different ways.
Three fruits, three eyes, one tiger. Pick the one that’s coming with you.